Design System Expert User Advocate Award Winning 10+ Years Experience

Hi, I am Kevin.

I am a designer passionate about creating great products. I love working with complex systems and create engaging experiences. Currently, I am working on Design Systems at DBS in Singapore.

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Selected Work // 2019-

TAF Club preview
iOS App Vibe Coded

TAF Club

// 2025-2026

A personal project, built for people into lifting: a workout companion built natively in Swift, designed and vibe coded from scratch for iOS, iPadOS and watchOS. TAF Club gives you zero distractions to track your workouts with a clean, focused interface that makes every session feel more intentional. Currently in TestFlight, soon to be in the App Store.

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Product Design Mobile App

Unveiling the Next Chapter in Shopping Journeys

// 2022-2023

My team and I set out to redefine the core shopping journeys in a global sportswear brand's flagship mobile app, modernizing its look and feel and creating a more frictionless, inclusive shopping experience.

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Design Systems Multi-Platform

Design System Upgrade for Future-Ready Experiences

// 2023

I led the evolution of a design language system, updating foundations, restructuring libraries and introducing variables to cater to new products and features.

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adidas Iconography System preview
Design Systems Native Apps

The adidas Iconography System Overhaul

// 2022-2023

Established a unified visual language across adidas' applications through a comprehensive iconography system, bringing consistency and clarity to the global brand experience.

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The Masked Singer preview
Product Design Entertainment

The Masked Singer

// 2022

Led the digital transformation of one of Germany's most-watched TV formats, creating interactions between the audience and the live show that captivated millions.

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waipu.tv preview
User Interface Multi-Platform

waipu.tv

// 2017-2019

Built Germany's leading IPTV experience across mobile, tablet, smart TV, and web. Achieved market leadership within three years through relentless focus on user experience and design system scalability.

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UX Design Robotics

Jeeves Service Robot

// 2019

Designed an intuitive interface bridging hotel guests and staff through a service robot, making technology feel welcoming and transforming the hospitality experience in selected hotels.

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Speaking

I had the pleasure to speak and give workshops about my experience in design at multiple events, like Forwards Festival, UXC and for Figma. I am the Organizer of the Into Design System Conference and founder of it's Singapore chapter.

About

I am a process-driven designer with 10+ years of experience in creating digital products. I aim to create experiences which give companies the ability to engage with users in a meaningful way.

I am a seasoned Team Lead and certified Scrum Master and can run team workshops as well as stakeholder management to bring a project over the finish line. I want to create environments where designers can create a true impact for users and businesses.

I am originally from Germany. I speak english, german and dutch. I live in Singapore and am a Permanent Resident there.

Kevin Dreher

User-centred

I design with people at the core, focusing on real needs and behaviors. Every solution aims to feel natural, meaningful, and intuitive.

Design Systems

I believe brand impact lives through design systems. They bring consistency, scalability, and efficiency to products teams to achieve results.

Process-Driven

I follow an iterative, process-driven approach to design. Testing and refining ensures complex challenges become simple solutions.

Results-oriented

I measure design by the impact it creates, not just the output. Every decision aims to deliver value for both users and business to learn and evolve.

10

years working in design industry

2

times I won the 'German Design Award'

45

countries I launched products in

6

times apps I designed have been featured as Apple's 'App of the Day'

Current interests

Fitness

I like to keep fit! In the last two years I have done a Hyrox, ran my first half marathon and am currently in prep for my first bodybuilding show with my own AI agent as coach.

Contact

Have a project, or just want to chat over a coffee? Just reach out!