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Establishing a new Market Leader in IPTV with waipu.tv

In a short span of three years, Exaring AG rose to become the IPTV market leader in Germany with their service waipu.tv, establishing them across multiple platforms.

The Problem

As UI Designer in external the on-site design team we contributed the services success by being responsible for the enitre service design and brand. My main responsibility within the team is to lead the UI design. We worked with Exaring on waipu.tv for three years, establishign them as market leader in the IPTV industry.

What I did

I started off managing the development of the marketing website and eventually got appointed to become the lead UI designer for all products. Some notable works include development of all the new features across multiple platforms: iOS & Android (Tablet and Smartphone), FireTV, as well as the web product which was produced from ground zero up under my UI lead.

My greatest satisfaction was being able to maintain a consistent design across platforms, whilst ensuring the functional integrity of each platform is not compromised and being a strong part of the SCRUM process along with the developers.

Being part of the client team extension allows me to work on-site to build close working relationships with key product owners and developers. The trust fostered in turn allowed me to own the entire design process from end to end; facilitating SCRUM meetings and hosting workshops that are essential for progressive development of waipu.tv across all platforms.

Problem solved

waipu.tv became the number one IPTV service in germany in only three years. It’s success is further recognised by Wiso, the german consumer information tv-series, who named them the best IPTV provider because of their ease-of-use.

Before the teams departure we successfully onboarded a internal design team, who are working on the rollout of the O2 branded version of waipu.tv across all platforms.

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